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The Times and the Man

18 May 2007 12:59 pm

Jay Cost makes a sharp point about Tommy Thompson's hopeless, embarrassing campaign for the Presidency:

Sixty years ago, before the rise of television and before the rise of the primary as the principal tool for selecting presidential candidates, a man with Thompson's record would have been a very strong contender for the GOP nomination. This would have been when state party leaders were in charge of selecting nominees for the White House, back when the conventions were actually the convening of these leaders for this purpose and not to bump temporarily the pre-determined nominee's poll position by a half dozen points. These leaders would probably have been very attracted to Thompson. Four terms as governor and a successful stint in an important cabinet-level department -- these are impressive accomplishments. And he is from Wisconsin. Conceivably, he could swing not just the Badger State to the GOP column, but also Minnesota and Iowa.

Unfortunately for Thompson, it is 2008 and not 1948. We have a new way of nominating presidential candidates today. It requires a candidate to come off as competent, honest and likable on television. So Tommy Thompson is a non-starter.

When the Fred Thompson boomlet started up, I batted around an idea for a piece called "The Wrong Thompson," or something like that, all about how Tommy and not Fred ought to be the dark horse candidate for the GOP nomination. After watching the former Wisconsin Governor in two debates, though, it's clear that making the case for Tommy Thompson is rather like making the case that the town meeting and direct democracy ought to take over all the federal government's functions because you get better governance that way; it's an idea that has merit in the abstract, but not in the world we actually inhabit. In an era without television, Tommy Thompson might have been a fine Presidential candidate and as effective a Chief Executive as he was a governor in Wisconsin. But in a world in which a national politician's effectiveness - his ability to rally support for his agenda, in particular - depends on his ability to communicate through mass media, a Thompson Presidency would be an epic disaster.

Comments (39)

Read "Immigration, Iraq, and Fred Thompson" at

www.fredthompsonnews.com

Because clearly the Republican party would never nominate someone who has poor public speaking ability in the internet era. However, if the nominee has poor public speaking ability but makes people feel like they could have a beer with him then he'd be viable.

Clearly.

You know, I think that even without television or the Internet, a candidate who told a Jewish group that he admired their tradition of making money would be in some trouble...

Yeah, David T, for openly talking to a Jewish group!

Thompson would do better in 1848, when no one believed in Evolution.

I think the "okay to fire homosexuals" question was the nail in the coffin for Thompson. A flu, some minor exhaustion, and a hearing-aid malfunction and all of a sudden Tommy can't remember if he believes homosexuals have civil rights or not? Criminy.

If that's true, then how did Thompson become the highly successful governor of a major state? Television matters at the state level also.

I dont know about television at the state level. I am in Maryland and we rarely saw anything other than canned promo as during the gubernatorial race last year. I think there was one debate, but I honestly dont know anyone who watched. Most info came from print media, ads or campaign rallies. And during the governor's term, few appearances are telecast.

three words: HICK FROM ELROY.

that's how he described himself in his first campaign, just a normal guy from a rural 'Sconny town. The kind of GWB good-ol' boy campaign that can easily work at a state level.

He was always kind of embarrassing, but had a charming and midwestern way of dealing with it through self-effacement (that's how to read "I had to go to the bathroom"), which works in the midwest but is read as weakness or even feeble-mindedness elsewhere.

Somebody who knows Thompson says that he is not in great health, and that he would have been a much more impressive candidate when he was younger. Given his electoral record, I think that's probably right.

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