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Blogs: What Are They Good For?

17 Jul 2007 12:13 pm

What do I think about blogging in this, which is apparently the year ten A.B.? Glad you asked. First, I think that blogs are here to stay and then some - that they're the first journalistic form perfectly adapted to the strengths (and weaknesses) of the internet, and that they'll probably crowd out the "web column" and the "web article" as time passes. This is obviously a somewhat self-serving point of view, since the Atlantic has clearly made precisely this bet in its recent web investments - but I think it's the right bet, and the right point of view. I like article-heavy sites like Slate and TNR.com and all the rest, but I wouldn't be sorry to see them gradually transition to a bloggier format, where Kaus and Shafer and Saletan and Zengerle and Orr and so on all have a "vertical" page of their own, and the homepage is more of a blog-aggregator than a traditional magazine homepage. There just isn't enough that's, well, webby about a web article; it's a print format trying to make it's way in a post-print landscape, going against the grain of the medium rather than with it.

So - if blogs are a big, big part of the future of web journalism, is this good news or bad? I'd say it's good news for punditry, and bad news for other, deeper forms of writing.

The good first: Yes, there are plenty of blogs that take on the echo-chamber quality that Cass Sunstein famously fretted over, and plenty of bloggers who seem to engage with the world by sifting their inbox for the most ideologically-congenial missives and links. But I don't think the echo chambers created by the blogosphere are any worse than the echo chambers of the pre-internet era pundit world - they're angrier, maybe, than the New York Times op-ed page circa 1970, but I'll take anger over a stultifying liberal gentility that denies the existence of real political differences any day. And at its best, the blogosphere exposes the enormous weaknesses of the traditional op-ed page: On the web, complicated arguments get the space they deserve, the actual underlying data for any debate is only a hyperlink away, potentially-corrective feedback is more or less instantaneous, and nobody has tenure. You can be dead wrong and still find an audience, obviously, but you can't be stale: There are fewer Bob Herberts and David Broders in the blogosphere, and while there's obviously a blog establishment of sorts, its hold on its audience is far more fragile than the "It's Ellen Goodman For You Today - Or Nothing!" iron grip that the MSM used to enjoy.

The flip side of this is that blogging is the enemy of literary craft and intellectual depth. Arguments over tax policy and the proper interpretation of Knocked Up find a natural home in the blogosphere; attempts write a great novel or compose a paradigm-shifting philosophical treatise do not. If you want to be the next George Will or Paul Krugman, you'd be well-served to take up blogging now, because it'll make you a better pundit. If you want to be the next Ian McEwan or Philip Roth, or the next Alasdair McIntyre or Richard Rorty, I'd advise you to rip your internet cable out of the wall now, before it's too late. Yes, the novelists and philosophers of the past kept diaries and wrote letters and still managed to produce longer, deeper works - but blogs aren't a private or semi-private outlet, like a journal or a commonplace book; they're a form of daily journalism, with all the pressures, commercial and otherwise, that form entails. And constant journalism has always been the foe of literary or philosophical greatness: I love G.K. Chesterton, for instance, but I think his sheer output kept him from becoming something more than what he was; he was a great Christian polemicist, which is no small thing, but I think he could have been greater still if he'd written at a less hectic pace. I'm sure others have their own examples of writers who might have done more had they written slightly less, and I think in the age of blogging those examples will proliferate. We'll have better punditry, but fewer masterpieces.

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Comments (16)

indeed. however, even Paul Krugman hasn't been as sober and intellectual as Paul Krugman, since he got dragged into the blogosphe-era ethos of pissing-contest-as-punditry.

I think I agree with everything here, Ross -- a balanced, thoughtful post. I would just add that there's no inherent reason why more carefully crafted articles with more involved ideas can't flourish on the Web, although I agree the blog form is more natural to the spontaneity the medium allows, and that I hope articles somehow manage to keep their fragile but prominent place in online writing.

"If you want to be the next Ian McEwan or Philip Roth, or the next Alastair McIntyre or Richard Rorty, I'd advise you to rip your internet cable out of the wall now, before it's too late."

But how can I explain to Reihan?

More to the point, has Daniel Larison read this post? If anyone ever wanted to be the next Alastair McIntyre . . .

I agree with most part of this post. The intensity however calls for questions.

I think your central point is pretty correct.

Also, you're completely right about the stultifying and sanctimonious gentility of Ellen Goodman.

Small point: can we get the "o" to drop out of blogosphere? It's an inelegant word, sounding like a strange cousin of Bob Hope's "ghostometer" from one of the Road pictures.

"Blogsphere" seems more appropriate now.

I think the "o" in "blogosphere" may result from its having been coined around the same time as "Anglosphere"; interestingly enough, I think the former, which seemed to arise as a kind of snarky commentary on the more solemn "Anglosphere," might outlast the latter.

One of the things I find annoying about blogs is that there is no arrangement of the articles to show which is important. Newest is always on top. I think even if TNR, NR, the Atlantic become a bunch of blogs there will always have to be a site-wide Matt Drudge for the main page.

Ross: I did a phone interview with Andrew Keen, author of The Cult of the Amateur, in which we discussed this issue of expertise vs. amateurs in the blogosphere. Thought you might like to check it out.

I think it is more a question of choice in terms how you want to present your blog. My experience is, you can do serious writing on Web, if not necessarily in the blog form.

Further, may be we have to get used to change in the collective thought process - our intellectual output may be coming more in the form of 'work in progress' rather than only as a finished product. Does that mean it will impact the quality and the depth of these efforts? Depends - if a group or a specific reader community wants more serious tone; it could be lot work in progress kind and still can cover lot of intellectual grounds.

Also why will not there be further innovations in blogging too? Say 'versioning' of a blog article so that an author over a period keeps on refining the permanent artifact on display? The paradigm is more of how 'source code control' systems are in use in Software Engineering. It is always work in progress, but rock solid 'software releases' do come out at some finite interval.

Mr. Patil: Sounds like a wiki (versioned semi-permanent artifact). The problem with "wiki" (and to a larger degree with "blog") is that we are stuck with an unfortunately goofy-sounding namespace for these related publishing vehicles.

A blog is simply a website that is continually updated (whenever), sometimes with the help of software that makes it easy to archive and categorize posts. "Blog" to me implies that you are using software to make it easy to post stuff (not always writing, but photos and videos as well).

But what it really implies is a standardization of "the post", a semantic but highly important distinction which has allowed for a "blogosphere" (or "blogsphere" as M.A. Peel suggests above) to emerge. It also has led to what Mr. Strong refers to above as the annoying "newest post first" format which is what "blogginess" now connotes.

Mr. Douthat: I enjoyed your concise and interesting erm.. post but I had to think for a moment whether or not I agreed with the notion that "blogging is the enemy of literary craft and intellectual depth." Many good writers (fiction and especially non-fiction) are beginning to use blogging software as a part of their writing process, deep writing I should say, in part to document their on-going thought process and research, and in part to leverage the online public to lead them to further inspiration.

In light of this fact, and assuming that this pre-publication of ideas resonates back into the final work, the novelist, or deep thinker, may no longer be typecast in the J.D. Salinger mold — the isolated genius writing in an undisclosed location off the grid, occasionally emerging from his solitude to drop a typewritten masterpiece on his publisher's desk.

What I'm trying to say is that just because one uses blog software to write doesn't necessarily mean one must enter into the public sphere of blogs or the "pressures of the form". It's just a tool for writing.

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