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What's The Matter With John Edwards?

17 Jul 2007 11:45 pm

edwards.jpg

Ezra Klein, on why the Edwards' campaign isn't getting traction:

Part of his problem, from the beginning, has been that the media has treated him as yesterday's news. How many recent magazine covers has Obama received? Clinton? Edwards? Part of his problem has been that he's run, at times, a bad campaign, and made more news for missteps than for triumphs. And part has been that he's gotten strangely little coverage for his strengths, such as an apparently enduring lead in Iowa (though it looks like Hillary is closing in), substantial strength in general election match-up polls, and a compelling and detailed political platform. But at the end of the day, one of the reasons people don't like yesterday's product is the simple belief that it belongs to yesterday, and that, more than anything else, strikes me as the perception Edwards is battling.

As Jason Zengerle points out, a dearth of magazine covers hasn't exactly been Edwards' problem to date. Frankly, I've always thought that the media has given too much credit to Edwards - and in the process, artificially inflated his candidacy - by consistently lumping him in a "top three" with Clinton and Obama. He's a one-term Senator with no significant constituency in his home region who didn't exactly dazzle in his previous national audition - failing to capitalize on a broken-field chance at the nomination after Howard Dean imploded in the '04 primaries, and then failing to distinguish himself as John Kerry's running mate in the fall. (I've mentioned this before, but it's worth noting again: No losing vice-presidential candidate has taken the White House since FDR.) He has no foreign-policy experience whatsoever, and he admits to badly flubbing his biggest test on that front, the Iraq War authorization vote - a test, incidentally, that his similarly-inexperienced rival Obama passed with flying colors. And while his policy proposals may be admirably detailed, he's preaching what often feels like a "war on poverty" populism to an electorate that seems to be looking for more of a Jim Webb-style "save the middle class" populism; his "wealth versus work" '04 campaign, ironically enough, seems like it would be better-suited to the present moment than the "lift-up-the-underclass" themes he's emphasizing this time around.

Finally, he oozes smarm: He's got all of Mitt Romney's inauthenticity problems with hardly any of the substantive achievements. Everyone who's met him or worked for him thinks the world of him, and no doubt he's just as lovely as they say - but when he talks, I cringe. And to judge by the polls, I'm not alone.

Photo by Flickr user Michael Millhollin used under a Creative Commons license.

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Comments (20)

Good observations, all of them. You'll probably get some grief for them, but still.

Some sane Republican pundit will probably be writing words just like these about Fred Thompson in, oh, four or five months. All people say about him is that he's Reagan-esque, and it makes me think, well, that would be great, if this were 1984 (the year, not the book by Orwell). But it's not, so all the consensus about him tells me is that he's already well past his expiration date.

"...and then failing to distinguish himself as John Kerry's running mate in the fall."

This is an odd criticism. Running mates don't distinguish themselves. It's not part of the job description. They make a name for themselves to get put on the ticket, and then sit there and look pretty until November.

Vice presidential nominees are just a step above potential first ladies in terms of substantive opportunities to make a mark during the general election.

A-f'n-men!

I agree that the media has given Edwards too much, and not not enough, credit. It's another case of people being famous for being famous.

I can't emphasize how much I agree with everything in this post. Edwards strikes me as a complete snake oil salesman and I can't for the life of me understand why so many people fall for his act. Each time I see him I want to smack him. He is a creepy hypocrite (and the Republicans' best chance).

I think the "lift up the middle class" vs "war on poverty" theme change has to do with the primary electoral landscape. Edwards can already pocket a lot of middle class voters in the states that are important to him: Iowa and the South. And the yippie voters are mostly going to Obama (though Edwards has his share, and the War on Poverty theme helps him with the yippie activists). That leaves poor voters as a contestable electoral block.

The problem isn't just that he's "yesterday's product." The same can be said of Hillary Clinton (who's ideas and approach - let's face it - aren't exactly original or groundbreaking).

The problem is that he's yesterday's product AND he isn't raking in massive financial backing.

Honestly, I think the financial backing is the only thing Hillary has going for her. Fairly or unfairly, she's been labeled as polarizing. Right now, the GOP base is quite dispirited, and it's possible that a lot of them won't show up for the presidential election. If that happens, it will likely be a Democrat victory in the White House in 2008.

It's much less likely to happen if Hillary is the candidate.

But Hillary is also the one with the money right now (another pre-req for success these days). Which puts Democrat insiders in a bit of a bind.

Neither Edwards or Obama are going to energize the GOP base the way Clinton would. I'm hoping for Obama personally. I think both Edwards and Clinton are old news.

Was I the only American who hated, hated, hated the 'Two Americas' speech? The little girl who couldn't afford a coat was my favorite part.

I agree with Matt's assessment: he has no natural constituency. North Carolinians and southerners don't seem to love him; he seems to have picked up the Dean progressive-type vote by being the leftmost candidate on domestic issues.

"all lawyer'd up' was coined with him in mind.

Oozes smarm, hunh? Well, you're entitled to your opinion but you're not entitled to use "the polls" to argue that most people share it. Please show me any poll that suggests people don't like Edwards. His national approval ratings remain high--on par with Obama's--in the face of sustained bad press. And he still leads in Iowa, which testifies to his popularity among the voters who know him well. It's generally elites who don't like his style.

And you don't have to pick between championing the poor and the middle class--that's a construct invented by conservatives to taint Dems as the party of the poor. Edwards is speaking to the needs of the both the poor and the middle class. Read this speech: http://johnedwards.com/news/speeches/20070621-reduce-debt/

And it's way, way too early to say his campaign's in any sort of trouble. People, as you surely know, have barely started to tune in. Few voters, especially the working class voters targeted by Edwards, know the differences between the candidates. Among high-information voters, the "tip of the spear," like netroots activists, Edwards is very popular--he doubles up on Obama in the Daily Kos straw poll--and that popularity will start to filter into the base at large, especially if and when he gets union endorsements. There are a lot--most?--of Dems who simply haven't made up their minds, and many of them will, of course, gravitate to the most progressive candidate--as some already are. I wouldn't expect you to know what's going on among prorgessives in states like Wisconsin, where Edwards just dominated a straw poll among activists, or California, where he just won a straw poll of the executive committee of the state party, but I'd think you know enough not to believe everything that polls and the MSM are saying.

Or you can just be surprised along with most journalists when Edwards "comes out of nowhere" to challenge for the nomination.

"...he just won a straw poll of the executive committee of the state [California] party."

Wow. If that rogue's gallery likes him he's got no shot.

Note to self: If I ever run for President, run away from Art Torres as fast as I can.

Running mates don't distinguish themselves.

FDR did, and he was indeed the exception that Douhat cited.

The fact that running mates don't distinguish themselves is *proof* of the point, not an objection to it.

Edwards's problem: America is not a jury.

"but when he talks, I cringe. And to judge by the polls, I'm not alone."

Well, given that he's the strongest candidate in either party in general election matchups, you may not be alone, but you're not in the majority either.

The problem Edwards is having is getting Democratic primary voters to take him seriously as a nominee. And the only way to overcome that hurdle will be to win some early states, at which point he will suddenly be taken seriously as a nominee.

But again, whether or not he makes you cringe, he still beats the field in general election matchups.

As an Edwards supporter, this little column seems somewhat fair (expect the smarm thing; I have met both John and Elizabeth and there's no smarm there at all)... but I won't hold my breath that you'll say the same of Hillary and Obama when it comes to accomplishments and being famous for being famous.

You also can't really think the media has been kind to Edwards with its coverage of his actual policy proposals and overblown haircut scandal talk-slash-misunderstanding of what truly is hypocracy.

We've hit the point in the US where electoral strength is measured by strength of image, concise message and control of both-- that's how accomplishment-free George W. Bush got elected, remember?

Why isn't Edwards' campaign getting traction?

Because the guy is a big time phony baloney, plastic banana, good time rock and roller... and people can spot it a mile away.

Only affluent liberals buy his 'Two Americas' nonsense.

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