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The New Liberal Media

18 Sep 2007 12:07 pm

Chait-Mania '07 is over, but like Will Wilkinson, I want to make one last point. It concerns a secondary thesis of Jon's book - his argument that the Republican Party, and particularly the Bush Administration, has been able to disguise the radicalism of their agenda by effectively gaming the press corps. Jon fingers two tendencies in the press that have played into Republican hands: First, the persistence - particularly among the David Broders of the world - of a misplaced faith in the old center-left consensus, and a concomitant belief that the best way to get anything done in D.C. is for Democrats and Republicans to split the difference; second, the tendency of reporters seeking balance to report every debate about policy as "he said, she said," even when what he (i.e., the Republican supply-sider) says is either implausible, mendacious, or both.

Without getting too deep into the weeds, I wanted to advance a slightly different hypothesis about the press in the age of Bush - namely, that the current Administration was the beneficiary of a long overdue, but probably temporary attempt by the (yes, liberal) media to take conservatism seriously, after years of hoping that the whole Republican majority would just blow away in a strong wind. I don't quite agree with this Jim Henley post, but he's on to something when he writes, in response to an Atrios remark about the absurdity of believing in a liberal media:

Dear Atrios: I’m about twelve years older than you. When I was a teen and you were a toddler, and for a time after that, the media was very liberal. How do I know? I remember! Also, there used to be no ATMs. We had things called “traveler’s checks” that you bought at the bank before going on vacation instead of taking cash. In fact, an important part of vacation planning was deciding how many traveler’s checks to buy.

Now, I don’t think “the media” as such is liberal any more. I think the transformation completed itself early this century. In fact, I think the media is now as out of touch with popular sentiment from the right as the earlier media used to be out of touch with popular sentiment from the left - I’m thinking of the period from Ronald Reagan’s first campaign in 1980 to the Republican congressional takeover of 1994. I’d go so far as to say that the period in question convinced the honchos of newsrooms that “We’re out of touch with America and we have to change.”

Henley's wrong about the extent of the media's rightward turn, but he's right, I think, that somewhere in the late 1990s and early '00s, and particularly amid the rise of Fox News and the blogosphere, the MSM finally realized that they had lost a large chunk of their audience by being completely out of touch with the political changes at work in post-Sixties America. Their response was to hire more conservative columnists, inject a little more balance in their reporting, and generally change the tone with which they covered right-wing ideas and politicians. These efforts were patchwork and sometimes a little bit silly (like assigning a reporter to the "conservative beat"), but they reflected a real attempt to improve on the frankly embarrassing way that the national media had often written about figures like Reagan and Gingrich, or movements like the religious right. And they coincided with 9/11, and the rally-round-the-flag spirit that followed, which would have delivered a Republican Administration better-than-usual coverage no matter what.

But this turn also coincided with the intellectual exhaustion of the current Republican majority, and the accession of what turned out to be a highly dysfunctional and incompetent conservative administration - which meant that the press began treating the Right with slightly more respect at precisely the moment when it probably deserved less. Which in turn bred outrage from liberal partisans and the rise of the "what liberal media?" line in the left-blogosphere and elsewhere - and that, in turn, created what you might call the Klein-Klein effect, where young, new-media liberals like Ezra Klein, who came of age in the era of Bush, put pressure on older, MSM liberals like Joe Klein, who came of age in the era of Reagan, Gingrich and Clinton, to act more like the liberals they are.

How this will all shake out remains to be seen, particularly as the media landscape continues to fragment. But for now, it looks like potentially bad news for the Right. The old MSM was biased, sure, but it thought of itself as a high-minded establishment, not a partisan force, and a disciplined and cohesive conservative movement could often run circles around the cocoon-swaddled liberalism of, say, the New York Times. But if the emerging "movement liberalism" can succeed in using the Klein-Klein effect to push the national media leftward, the result could be an MSM that's actually more partisan - and more unashamed about its role as a liberal political actor - than it was before the conservative movement first started complaining about liberal bias, lo these many years ago.

Or put another way: It took twenty years of conservative successes for the liberals in the press corps to set aside their biases and treat the Right with respect, it may have taken one bad conservative administration to undo those gains, and leave the Right worse off than when it began.

Comments (18)

"which meant that the press began treating the Right with slightly more respect at precisely the moment when it probably deserved less."

By, "the moment", you mean "when Conservatives controlled the Legislature, Executive and stalemated the Judiciary".

Clearly that was the time when "the Right" most deserved its limelight. We're living the result right now in Iraq.

You are, of course, right that the media is not conservative. Most members of the media are politically liberal. This is reflected in their coverage of some issues, especially social issues like abortion and gay marriage.

But is it reflected in their coverage of national politics and the "horse race?" Take a look at the new Vanity Fair article about the way Al Gore was covered in 2000. The liberal members of the press corps seem to have a pattern of deciding that leading Democrats-- like the Clintons, Gore, John Edwards, and (to a lesser extent) John Kerry-- are phonies, liars, or somehow otherwise unfit to be their standard bearers. It seems to be that they are hesitant to make the same judgment about the character of Republican pols.

Liberals and neoconservatives say there is this RACE problem. Everybody says this RACE problem will be solved when the third world pours into ALL white countries and ONLY into white countries.

The Netherlands and Belgium are as crowded as Japan or Taiwan, but nobody says Japan or Taiwan will solve this RACE problem by bringing in millions of third worlders and quote assimilating unquote with them.

Everybody says the final solution to this RACE problem is for ALL white countries and ONLY white countries to assimilate, i.e., intermarry, with all those non-whites.

What if I said there was this RACE problem and this RACE problem would be solved only if hundreds of millions of non-blacks were brought into EVERY black country and ONLY into black countries?

How long would it take anyone to realize I’m not talking about a RACE problem. I am talking about the final solution to the BLACK problem?

And how long would it take any sane black man to notice this and what kind of psycho black man wouldn’t object to this?

But if I tell that obvious truth about the ongoing program of genocide against my race, the white race, liberals and neoconservatives agree that I am a naziwhowantstokillsixmillionjews.

They say they are anti-racist. What they are is anti-white.

Anti-racist is a code word for anti-white.

Ross, do you have any empirical evidence about this account of the media you present? Specifically, is there any empirical evidence to support this notion of mainstream media coverage--not the people doing the reporting, but the actual content of the reporting--leaning left?

If not, then all you're offering is how you've perceived the media.

It's hard to pinpoint exactly when the media lost it's liberal status, but it was definitely closer to 1994 than to 9/11.

Ross,

On social/cultural issues, the media is, yes, still (somewhat) liberal and most likely will remain so. And I do understand that for you and many conservatives, that fact is more than a little problematic.

But please - on economic issues and on foreign policy the media tends to be to the right of the median voter, and has been for some time. Not, perhaps, "conservative," strictly speaking, but surely not liberal. And some of those other factors which you reference in your post makes it seem even further to the right on those issues than it really is.

Now, from my perspective as a non-interventionist, the press looks like a bunch of warmongers. But I'm realistic enough to realize that my perspective is ... well, not exactly consistent with the median citizen. So that's why I say a little to the "right" on foreign affairs, rather than a LOT. Conversely, just because the media may be a little to YOUR left (though ironically, in you case, not TOO much), doesn't make it "liberal."

Of course even that is only part of the story. The PUBLISHERS tend to be, on the whole, quite conservative, which may be why the editorial columnists tend to be disproportionately conservative.

Speaking personally, I'd take the trade off of a media that was closer to the median voter. What might be lost on social cultural issues would be more than outweighed by gains on other issues. Especially because I'm inclined to think that, in terms of politics, the media is most influential on those issues where it is most "conservative."

(To explain that last point a bit, I think that, on foreign affairs especially, the narrative set forth in the media has a huge influence. The right is correct about that, but wrong in thinking that that influence is in a "left"/anti-war direction. On social issues, though, I don't think the NEWS media is terribly influential, especially politically. Which isn't to deny that the media as a whole, i.e., music, Hollywood, etc., has an ENORMOUS cultural impact, but that's really an entirely different issue.)

The above is not meant to deny the truth of your other points; I think your analysis is fairly sharp there. I'm just saying that it's incomplete, and inaccurate in part.

I think this puts the MSM in a better light than it deserves. A case in point-- all those 'liberal' journalists who despised Bill Clinton-- and are now discovering that ol' Bill might not have been so bad after all. What was that about?

Speaking as a traditional conservative, I must say that Ross is being very charitable to the MSM here. That's understandable; after all, The Atlantic is part of the MSM, and that's where Ross's paycheck comes from. However, the transformation of liberalism into neoliberalism isn't addressed here, nor is the MSM's attempt to co-opt conservatism into acceptable channels with globalistic neocon pundits. This blog, for all intents and purposes, is part of the MSM, and thus is hardly immune to the usual biases contained therein.

I don't know that "the media" ever became more conservative, but they definitely changed in ways that made them less useful to the LEft than they once were.

My perception is that the news media didn't so much shift right as adopt a more entertainment-driven approach to the news. Katie Couric is every bit as liberal as Walter Cronkite was, but her approach takes the news a step closer to "Entertainment Tonight," which makes her reports a FAR less blunt instrument in the war against conservatives.

The news media increasingly treat politicians as celebrities, and judge them by how likable and/or charismatic they and by how compeliing their biographies are, rather than by ideology. That may be why liberal reporters swooned for John McCain in 2000, instead of battling him (as they surely would have if ideology were driving their coverage).

I think one good bell weather of the phenomena would be "hardball".

The style of Chris Mathews coverage has changed dramatically.

I don’t know if this is in response to fox’s success, the Bush Presidency, liberal bias & partisan reasons; or.. (likely) all three.

Astorian wrote:

"The news media increasingly treat politicians as celebrities, and judge them by how likable and/or charismatic they and by how compeliing their biographies are, rather than by ideology."

That part is correct.

"That may be why liberal reporters swooned for John McCain in 2000, instead of battling him (as they surely would have if ideology were driving their coverage)."

No, not at all. John McCain is as liberal as you can get among Republicans. If you were a liberal reporter who thought the Republicans were bound to win, you were going to make sure that the farthest-left Republican possible got the best coverage. Social conservatives don't trust McCain in the least, and with good reason.

Liberals do not cease to be liberals because they opportunistically favor the best candidate who can win.

It took twenty years of conservative successes for the liberals in the press corps to set aside their biases and treat the Right with respect, it may have taken one bad conservative administration to undo those gains, and leave the Right worse off than when it began.

What an amazing piece of Solipsism. The conservatives have everything they've ever wanted. They've owned all three branches of government, they've gotten their way with everything. Now, you're upset because it was all recorded (somewhat, remembering the unprecedented secrecy of this same vunder conservative administration) and preserved in amber as the time when conservatives finally ruled.

Well, boo-hoo. You're the ones who put these guys in power. Either you're all complete morons in as far as judgment of character is concerned, and you blundered your way into this mess or you got precisely what you knew you were buying.

Either way, it's completely clear as to why everyone should look at the results and shine the klieg lights on "the shining city on the hill" y'all keep pining for.

It's all yours.

The time when jounalists were respected is past. Good writing and thoughtful and probing interviews is a rarity. Now we have lazy journalists who are spoon fed talking points. They deliver trivial analyses on unimportant subjects like horse race politics with breathless commentary tightened down to 10/20/30 seconds soundbytes. They talk on tv as if they are privy to important bits of information. Look at the polls. We are reminded that Bush is at 30% approval, Congress is at less than that (way down) but do we ever see anything about where the media is? No, because they are even lower than Congress. Sorry, fellas, the netroots is your real nightmare. You have been judged and found wanting.

Jesus Christ some fucking evidence maybe?

Azael brings up a good side-point here. It's mighty convenient for conservatives that the big, massive failure of the Bush/Cheney admin isn't a failure of conservatism itself, just a failure of a bad admin to properly implement conservatism. You know, like how Communism never failed, but was failed by poor implementers.

Sam Hutcheson writes: "It's mighty convenient for conservatives that the big, massive failure of the Bush/Cheney admin isn't a failure of conservatism itself, just a failure of a bad admin to properly implement conservatism. You know, like how Communism never failed, but was failed by poor implementers."

It's funny how they also fail to notice that the concurrent GOP majority legislature was also massively incompetent and corrupt. The two branches combined with a conservative Supreme Court to disgrace America.

You did a helluva job, Bushpigs.

Thanks, Sam & MoeLarry.

Er, Ross, I second people's call for evidence… If you had in effect, I dunno, *read* Eric Alterman's "What Liberal Media?" you would have noticed Rich Bond, the CHAIRMAN of the RNC ADMITTING in 1992--direct quote--"There is no liberal media bias. We're just playing the refs." Translation: conservatives yell a lot at the media, even though they don't have legitimate complaints, to intimidate the media into going easy on them. And it works.

You could also read David Brock's "The Republican Noise Machine" to learn about how this has been going on since the days of Nixon--how conservatives had a real problem when the media told the truth about them, so the problem was obviously not with conservatives, it was with the media. And you could pick up "Blinded by the Right" (Brock again) to read about conservatives just making things up, repeatedly, during the Clinton years, and getting away with it.

Nice attempt at a snow job, though. Reminds me why I don't read you on a regular basis, unlike Sullivan--you're just as intellectually dishonest as the rest of 'em.

Astorian--"Katie Couric is every bit as liberal as Walter Cronkite was"--are you mad? Couric had Rush Limbaugh on in her first week and threw him softballs. Has anyone as liberal as Limbaugh ius conservative been on? What about Couric's trip to Iraq, where she just recycled Bush propaganda?

Just once, I'd like to meet an honest conservative who admits the media's actually skewed towards the right… like, say, Rich Bond.