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Reihan: Ruffini on the Sitemeter Anomaly

05 Oct 2007 11:09 am

This post by "rightroots" mastermind Patrick Ruffini might strike you as a little obscure, but it has important implications: what if we're sharply overcounting visitors to high-traffic blogs? Advertisers are using far more sophisticated metrics, to be sure, but these Sitemeter stats have some weight when it comes to projecting an appearance of real-time political influence. I'd be eager to know more. Then, of course, there is a wealth of opportunities to "juke the stats."

Comments (1)

The answer is probably not.

Ruffini doesn't seem to understand how internet metrics work. He is confusing his public view of what sitemeter shows and the internal stats obtainable from access logs or private, paid sitemeter data.

If google, yahoo, facebook, etc... can have some idea how many people are actually using their sites so can dailykos.