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How Fred Failed

24 Jan 2008 02:23 pm

With a discussion of Fred Thompson's rise and fall, Patrick Ruffini kicks off what promises to be an interesting series assessing the GOP contenders as they depart the field. As someone who thought the most impressive part of Thompson's campaign was the guerrilla stuff he did before he actually got into the race, I think this bit - what Jim Geraghty described as the "he should have punched more hippies" thesis - is spot-on:

When Thompson first teased us with running, his message was all about channeling conservative grassroots frustration. About listening to the grassroots who had been sold down the river on immigration and other issues, and taking dead aim at the enemies of conservatism, starting with Michael Moore and moving down the line. The great hope was that by deploying his sunny Hollywood persona with a dollop of conservative populism he would transcend the Giuliani/Romney/McCain lesser-of-evils fight. He promised us a different type of campaign that would use the Internet to end-run the liberal media.

This electrified the activist class and earned him virtually instantaneous frontrunner status. So what happens next? Everyone associated with the strategy that made Thompson the frontrunner is either fired or resigns, and is replaced by largely by conventional Washington insiders.

To Ruffini, this suggests that "the central lesson to be gleaned from the Thompson campaign is 'trust your instincts.'" I'd make the same point in a different way, and say that the central lesson to be gleaned from the Thompson campaign is "don't hire Mary Matalin."

Comments (4)

earned him virtually instantaneous frontrunner status>

This is from an Onion column, right?

Would you say someone failed who didn't really try? I felt he was more like a walk-on who knew he didn't have what it takes to play pro ball, but what the heck? It all felt like "what the heck" to me.

Finally! Someone the finally said the key two words, Mary Matalin, in the same sentence as "never hire again".

Imagine scouring the country for a campaign team, and thinking "I know, I'll hire the team behind one of the most lacklustre GOP presidential campaigns in history".

At least when Dole ran, though, he was in his 70s, and had an excuse to look worn out and unenthusiastic.

Fed Thompson, should have hammered the illegal immigration theme more. The activists on that issue never warmed to him. Had he ever mentioned the dire forecast of Robert Rector at the HERITAGE FOUNDATION, who sees 70 million more illegals coming north over the next 30 years, he would have made friends within that movement. He always played it safe. His CFR & McCain ties always lingered in the background raising doubts! Mitt Romney may have the "cojones" to attract the radical million or so angry activists who stopped BOOSH, McCain and Kennedy cold, with the AMNESTY! These people are permanently alienated from the BOOSH wing of the GOP! They will continue to raise hell with the Senate, and the Pelosi House, endlessly. They are a DRIVEN force not unlike
the Civil Rights champions of the 1960s...Never,
never shutting up on their single over-riding issue!