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Race-Baiting Revisited

28 Apr 2008 10:28 am

A reader offers the most plausible explanation I've seen for why that North Carolina ad should be read as racist:

... I understand what you are saying about the race card but you also have to think about the context. An ad airing in North Carolina attacking two gubernatorial candidate in a six-degrees-of-pastor-Wright is suspicious but could be fair game (although very silly). But then take close look at the ad. Notice how Beverly Perdue, the white woman, is featured in a photo embracing Obama, a black man. But somehow Richard Moore is featured on his own.

You may think this is a detail. But anybody from the South knows perfectly well what instincts the imagery of the ad is supposed to appeal to. The blacks who have suffered that kind of stuff know it (call me, Harold). Southern Republicans who, racist or completely innocent of any racial bias, have been living in that stuff since they were born (I would give the benefit of the doubt to the ME Republican party for instance. But the NC Republicans know better), know what the implication is. And I guarantee you that the kind of people this is supposed to spook will pick up on it.

Racism or dog-whistle cynicism ? I dunno. But those kinds of things are not a coincidence and you are too smart not to know it. There may be a way to make Wright fair game (neither McCain nor Huckabee think so apparently) but this ad by the NC republican party isn't it. In the balance between preventing an abuse of the race card and preventing racism, considering our history, the focus should be the latter first and then on the former.

Well, unless the abuse of the race card actually exacerbates racial tensions, by constantly framing the ordinary rough-and-tumble of political combat as Jim Crow come again. It is, of course, possible that the North Carolina GOP was trying to stoke fears of miscegenation by running the (strikingly unsexual, to my admittedly-Yankee eye) photo of Perdue with Obama, just as it's possible that the famous anti-Harold Ford ad from last year was trying to send out a "Harold Ford is going to rape your daughters, white America" vibe with its inclusion of a blonde, bare-shouldered bimbo from the Playboy party telling Ford to call her. But in both cases, it's worth noting that the ad in question could have been cut exactly the same way if the candidate it attacked were white. If Obama were a white politician being criticized for his ties to a left-wing white preacher (yes, they do exist), the difference between the two photos of the N.C. politicians would be chalked up to Obama having appeared with Perdue and not with Moore - if, that is, anyone stopped to ponder the difference at all. Likewise, if Ford had been a white Democrat with a reputation as a dandy and a ladies man running a populist and religion-infused campaign in a Southern state, the "call me, Harold" ad would have been treated as the clever culture-war foray it was, and either celebrated or criticized on those grounds.

I certainly understand the urge to apply special scrutiny to these issues where our first plausible black Presidential candidate is concerned. And maybe I really just can't understand how subtle, and crucial, dog-whistle politics can be because I'm not from the South. But I just don't see how it strikes any sort of real blow against racism to close-read every attack ad against a black candidate for instances where he's shown edging just a little too close to a middle-aged white woman for the Bubba vote's comfort.

I would also note, for the record, that most of the voices claiming that the ad is racist aren't mentioning anything about the Obama-Bev Perdue pairing. They're suggesting, as E.J. Dionne did last week, that any attempt to tie Obama to Wright is out-of-bounds, becomes it comes with noxious "racial undertones." Or else they're claiming, as the Times did this weekend, that labeling Obama "too extreme for North Carolina" is a form of racism - because the mere use of the word "extreme" represents "a clear bid to stir bigotry in a Southern state." In other words, they're arguing for a blatant double standard, in which the sort of attacks that white politicians absorb all the time - being tied to their most controversial friends and allies, being labeled extreme or outside the mainstream - are by definition racist when they're launched against Barack Obama.

Comments (21)

If Wright weren't black, there would be no attack ads about him.

McCain has cozied up to Catholic-hating, gay-hating, America-damning pastors for purely political reasons. No negative ads, or wall-to-wall TV coverage, have resulted.

Obama's pal, who he has not sought out for political reasons, and whose rhetoric has zero in common with Obama's rhetoric or policy, is on attack ads. (I have zero doubt that McCain disagrees with Hagee's views on Catholicism; however, his views on Israel are congenial to Hagee's Revelation-based sci-fi fantasies).

This is the new Southern strategy. If Wright weren't all angry and black, this would never have been an issue.

I can't fathom what compels a person to make excuses for every GOP attack/policy that just so happens to negatively portray/impact black people.

Huh, it seems there's a double standard here?...Yes, it's called racism. Note: for all those nice charming autistic GOPers who just can't quite get their heads around it, much of what is racist will not come across as racist if said about a white person. That this may not be 'fair' to the ignorant or pseudo-ignorant is hardly a concern.

I don't think much of McCain, but maybe he's vaguely worried of the consequences of having one's base be so far out of it in white-identity land that basic social facts are now the extreme other.

You're doing the wrong "if it were a white..." leap there. True that if Harold were a white man, the ad wouldn't mean the same thing. But that's not the other option. Indeed, if Harold were a white man, that ad would never have been produced. Also, the argument isn't that Obama's relations can't be touched. It's that Obama's relations are, because he is black, seen as indicative of his constitution in a way that white politicians' aren't, which you have to admit is true. Case in point: Ed Rendell actually speaks in front of Farakkan, praising him immensely, but it is Obama who has to account for Farakkan's views and how Obama relates to them. This is called "the Farakkan test" and only applies to black politicians.

Ross, I sympathize with your frustration in a seemingly obvious double-standard--calling a white man (or woman) "extreme" is pretty par for the course, but when it's applied to a black man it becomes racially tinged. I think the problem is that, when people complain that "anything can be interpreted as race-baiting," they're right--latent racial prejudice can infect pretty much everything in our society because, regardless of the significant progress we've made over the last several decades, we are still a very racially self-conscious society. So yes, though white politicians get called extreme all the time, when a black politician gets called extreme for his affiliation with the black preacher of an all-black church, race will almost certainly play a role in defining that politician as extreme and otherly in a way it just can't do for a white politician (unless, of course, the race is in a minority-majority district--in which case it happens all the time). This is especially true when the voters targeted by such an ad are moderate to conservative southern whites.

I guess the question, then, is where the line is in terms of soliciting this kind of support. Obviously McCain can't force people not to vote for him for racial reasons, just as Obama can't disown the people who support him because they don't want a woman president. But do they have an obligation to formulate messages that go out of their way to avoid stoking bigoted reactions? (I assume we would both condemn ads that are specifically designed to stoke those kinds of reactions.) Is that even possible? I don't know. Like I said, I sympathize with people who say that it isn't. At the same time, it would be useful for this debate if you would acknowledge that yes, there are certainly people who are turned off to Obama by these kinds of ads for racial reasons, and that the people who object are not simply coming out of left field.

When you write that ad against Harold Ford with a white woman saying call me would have been just as credible if he were white you forfit all crediblity and the statement, given your intelligence, is disinginous and offensive.

I recognize that Rev. Wright, given the fundamentals of the electorate, is the only hope that the GOP has to keep House and Senate democratic gains down and maybe win the presidency. But that does not make the naked attempt to link Obama to another man's thoughts anyhing but racial and a way to supress Obama's possible white vote and maximize turnout of the Republican base. Given the racial history of this country and the pain its offensive and painful and like all things will in my opinion hurt the party fundamentally with a new generation that is turning away from the GOP seeing it as anti-gay, anti-equality, and if this campaign plays out the way I assume fundamentally racist.

Your attempted rationalizations are really disturbing and you should stop and consider the moral implications of what you've written. Given the racial and misognistic history of this country, shouldn't undue care and attention be given to racial and gender issues given these candidates? The only problem I have are that gender issues haven't gotten the same airing.

Republicans do not deserve the benefit of the doubt when it comes to using the race card in an election.


Yes, this seems unfair to the younger generation of conservatives (e.g., Mr. Douthat) who grew up in the new "color blind" America, but sadly there are more than enough people who still cringe when they see a white woman embrace affectionately a black man.

Give me a break with all of this Democrat self-righteousness on race. No party that that has a race baiter with blood on his hands like Al Sharpton on the dais for presidential debates and holds him out as a presidential contender has any grounds to get all high and mighty on race. Maybe it's just this sort of Democratic appeasement of race grievance entrepreneurs like Sharpton that makes the Wright business stick and gives voters cause for concern.

This is an unresolvable paradox.

Obama's candidacy symbolizes a new era of post-racialist politics; he does this because of his race.

To attack this central hypothesis is, ipso facto, to stay mired in a racialist past.

I have the sickening feeling this is how a "national conversation" about race would play out under President Obama. Someone criticizes Obama, liberal commentators then tell us that the criticism is racist. Repeat hundreds of times over four or eight years. Ugh. No thank you.

I've been playing a little game using my Microsoft Word thesaurus feature to find out how many synonyms it takes to get from any one criticism or critique of Obama to a racist "code word" or "dog whistle." (ex: Naive=childish=questioning Obama's manhood/calling him a “boy”) I suspect a lot of Obama supporters have been or will be doing the same thing in all earnestness, at least through November.

If it were an anti-Democrat ad that said the same thing, but had a picture of Hillary and Obama instead, would that be racist?

Obama's pal, who he has not sought out for political reasons,

But with whom he has been associated for twenty years.

The difficulty in judging these sorts of things is that: (a) politicians on both sides of the aisle are happy to play on racial fears (such as perennial Democratic warnings that the GOP was ready to reinstitute Jim Crow or whatnot) and (b) that Obama's defenders have an interest in critiquing critical ads *as racist* as a way of ruling them out of bounds politically. The NC ad doesn't look even remotely racist in its message or visuals. Consider: if Hillary had made her biography a centerpiece of the campaign (well, maybe she has but in a way different than Obama) and central to that biography was her two decades of participation in a particular church, then if videos surfaced of that pastor making claims sometimes attributed to the far left of our political spectrum, would running ads using those videos be sexist? Hard to see it.

Michael Simpson: the argument that people are making is that Wright is an issue solely and entirely because of his race. He looked angry and black and said soundbite-friendly stuff. But no one in the world actually thinks that anything in Obama's career indicates that he agrees with Wright. This is pure distraction, pure "I saw Obama consorting with black men!"

perennial Democratic warnings that the GOP was ready to reinstitute Jim Crow or whatnot

I haven't ever seen that argument.

Now, the poll tax, on the other hand...

Great post, Ross.

I think it would be pretty dense not to see some difference between the two ads. I'm with you on not seeing anything sexual about the picture of Obama's arm around Purdue, but that's a half naked women from the playboy mansion in the first ad. I mean..c'mon.

On that note, the ad wouldn't have to be suggesting Ford is out to rape people's daughters in order to be playing on racist sentiment. Lots of people are grossed out by consensual miscegenation.

Ross,
Your post misses a crucial point: not only is this ad being played in the South, it is being played in North Carolina. Anyone over, say, 15 remembers Jesse Helms's campaigns. In that context, this ad is unmistakable. It is of a piece with the infamous "white hands, black hands" ad and other Helms highlights. No one I have spoken to in this State (I live in Durham) has needed more than a moment to realize that this ad is all about race-baiting. For instance, you mention the pictures of the gubernatorial candidates. Yes, the one with Bev Perdue was selected to show her embracing Obama. Do you really think that's the only picture of the two together the Republicans could find? Also, look at the picture of Richard Moore. Out of all the thousands of pictures of him to choose from, the GOP just happened to pick the one in black and white? In an ad otherwise all in living color, this has the effect of playing down Moore's race subtly. Again, everyone here notices these touches, because we've seen them in so many Helms campaigns. Maybe you had to be there to get it.

Ross,
Your post misses a crucial point: not only is this ad being played in the South, it is being played in North Carolina. Anyone over, say, 15 remembers Jesse Helms's campaigns. In that context, this ad is unmistakable. It is of a piece with the infamous "white hands, black hands" ad and other Helms highlights. No one I have spoken to in this State (I live in Durham) has needed more than a moment to realize that this ad is all about race-baiting. For instance, you mention the pictures of the gubernatorial candidates. Yes, the one with Bev Perdue was selected to show her embracing Obama. Do you really think that's the only picture of the two together the Republicans could find? Also, look at the picture of Richard Moore. Out of all the thousands of pictures of him to choose from, the GOP just happened to pick the one in black and white? In an ad otherwise all in living color, this has the effect of playing down Moore's race subtly. Again, everyone here notices these touches, because we've seen them in so many Helms campaigns. Maybe you had to be there to get it.

If Wright was white and was spewing the equivalent hate speech against blacks, yes, he would still be an issue. More so. He should be an issue. But maybe us white people who think with the left side of our brains, don't get it right? Wright is the worst form of racist and Obama has tied himself to this man for 20 years. No way out of it now for Obama. His chickens are coming home to roost.

Presidential campaigns are most frequently about character. People who hate hillary have certain spent a lot of time typing thier disapointment in her character and the character of her husband.

Any candiate running as a healer who has a preacher (for 20 years) that sells videos on his website saying from a pulpit (remember that ABC bought the wright sermons from trinity's website) that BS about aids, about 9/11, about chickens coming home to roost, about damning america would have a problem that most likely sink his candidacy.
In this way obama's now failed nomination has to do with his own character. Why was he in the church for 20 years? it's character and judgement. Dean's scream did him in and now wright's scream has done in Obama. This is the way campaigns fall apart.

"because I'm not from the South"

TR: That's a potentially important factor. I haven't lived in the South since I was five, but some things are pretty clear to me that might seem relatively opaque for you.

Namely the implication of an "outside agitator" linked to "one of our own" against "us." This isn't some obscure reference I would know because I took history class. The fear of this is still engrained in parts of Arkansas and I imagine North Carolina as well. (There are demographic similarities, if vital differences too) A message about a "Black Radical Yankee" linked to a local is going to play on some people's racism there.

The statement "if X were white it wouldn't have a racist tinge" doesn't really make sense here. This is an odd example, but take the film "Savannah Smiles." Two good-hearted petty crooks try to steal chickens, eat roadkill, and end up taking care of a little blond girl who stowed away in their car. If you remade it exactly but had the crooks be black, while the little girl remained blonde, I think it could be seen as racial. Or "Short Circuit." If they'd had the goofy sidekick be Armenian instead of Hindustani it might've gotten less flack on race, even if the goofy acted exactly the same. (Granted that's shifting from the black thing)

GRIM TIDINGS HAILED FROM AMERICA'S NEWS PAGES YESTERDAY. You needed a hanky just to glance at the headlines.

Of course, the bloodiest violence reported was the figurative knifing of Senator Barack Obama by his father figure, the Rev. Jeremiah Wright, who betrayed his protege's political aspirations by deliberately reiterating his disdain for whitey. The betrayal was excruciating to watch as the result will be the temporary shelving of a presidential campaign. The sad end to a two-decade affiliation reminds us all of the consequences of affiliation. Or as the blog Real Clear Politics put it, "Obama's Chickens Come Home to Roost." Here's the lesson for us all: Is there someone in your life you need to jettison? Don't wait until your judgment is questioned.

Some of the media, witnessing the death of their anointed candidate, moved into overdrive trying to pin the Rev. Wright's death wish on, guess who, Billary Clinton. Which they should be careful of doing: Painting Hillary and Bill as omnipotent has the direct effect of promoting a Clinton presidency redux. After all, doesn't the most powerful deserve the title?

CrabbyGolightly.com. Taking a dim view of celebrity, media and power.