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Bail The Presses!

17 Nov 2008 08:04 am

BusinessWeek's Jon Fine gets down to nuts and bolts on how this journalism bailout thing might work, offering up two potential "Newspaper Rescue Acts":

Debt Relief/Subsidization. The U.S. assumes all outstanding debt at all newspaper companies. At midyear that was $14 billion for the publicly traded players (excluding News Corp., which only owns two U.S. newspapers, but more on them later), $12.5 billion for the Tribune Co., plus more for other private players. The U.S. may take equity stakes in all companies, should the government deem this wise. This plan also includes a onetime sum to offset current revenue shortfalls. Newspapers took in $45 billion from advertising in '07; let's assume ad declines this year and next will total $15 billion. Cost: Around $45 billion.

Industry Digitization. Think of the "license fee" British households pay to the BBC. Government will subsidize Amazon's (AMZN) Kindle (or equivalent device) and mandate that each household purchase one for $50. (Households below the poverty line will get one free.) This plan also provides several billion dollars to develop new digital news products, retrofit or dispose of obsolete assets (like printing presses), and roughly maintain existing newsroom staffs. Government again has the option to secure passive equity stakes. We will stress this plan's "green" aspects. Cost: Approximately $55 billion.

Okay, so maybe it wouldn't come quite as cheap as I'd hoped. But I'm pretty sure we're worth it.